OpenEye Global strives to make moments matter with experience design by integrating innovative technological solutions with effective marketing strategies to create a unified, memorable experience.
The customer trumps all other aspects of the business process. Companies are made out of dozens of moving mechanisms, driving the overall conglomeration to success through productivity, innovation, and strategy. These moves are based on how they can manage their position to attract, retain, and engage with their consumer base, a practice that results in converting leads, creating brand advocates, and expanding the reach of their overall image.
This process used to be simpler – find a way to make your product appealing to people, and they’ll buy it. The market, however, has grown, and the tastes of your audience have evolved to be… more discerning. Enlisting the help of an experience design agency in Boston, Massachusetts, gives your brand a competitive edge to thrive through the adoption of innovative, effective user-centric strategies.
The field of experience design, as we speak, is still emerging. You won’t necessarily find a vast number of competitors who’ve embraced its methodologies as their own. That’s an opportunity that OpenEye Global is ready to facilitate. Experience design is a strategy that wasn’t developed around selling your product as the be-all-end-all benefit to the consumer’s life. Instead, experience design focuses on the individual, creating a unique experience that makes moments matter in the long run. Your audience likes being included and accounted for, and implementing experience design solutions gears your brand’s persona to directly appeal to the desires of every single visitor who enters your establishment through personalized technological integration.
A Personalized Storytelling Experience
Memory retention isn’t created when you lay out all your information through bland, practical signboards stapled to your establishment wall. Human beings need enrichment, and enrichment needs appealing multimedia content, educational data communicated through concise mediums, and other engaging means to keep your audience interested. OpenEye Global strives to make moments matter with experience design by integrating innovative technological solutions with effective marketing strategies to create a unified, memorable experience. Your audience retains more when the information is delivered through a visual aid such as:
- Interactive boards
- Large LED video walls
- Digital kiosks
- Indoor/outdoor video displays
More importantly, the final result has to be something that represents what suits your company’s offerings. A textile company like Kravet needed a solution that enabled their target audience to easily compare, contrast, and immerse themselves in their project through interactive pegboards. Other companies, like Madame Tussaud’s, are built on entertainment and achieved an immersive set design for Jimmy Kimmel Live that allowed visitors to be featured on the show in a brief interview segment.
What do these have in common? The result couldn’t be more different, but the core product was user-centric. Ask yourself: “what are the goals, behaviors, and desires of our target audience when they enter our establishment?” Finding a way to seamlessly express your company’s persona while enabling an augmented user experience gives patrons a reason to remember what made your storefront environment impactful to them.
As more business aggregates to online spaces, the need for physical storefront locations to stand out grows stronger and more important. OpenEye Global has spent years developing our techniques and strategies, making us one of the leading experience design agencies in Boston, Massachusetts. The design and execution of our services reflect our experience, diverse skill set, and dedication to collaborative work. Your vision is your own. Our job is to see it fully realized in ways that your audience remembers. Visit our contact page or give us a call at (732) 407-5018 for more information.
Let’s start a project together.
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