OpenEye Global has done remarkable work bringing new experience design campaigns to life for numerous companies, drawing on an average of 15 years of experience in the design and media industry. We bring you impressive, immersive technological solutions with thoughtful, creative content.
As marketing initiatives and customer service have gravitated toward the individual’s needs, experience design has enjoyed a sudden rise in appreciation and application in more business models. Rather than pandering to a target audience to persuade and convert visitors, the work employed by experience design agencies in the USA, like OpenEye Global, prioritizes their experience while interacting with your brand.
Putting up poster after poster of your latest and best deals may not be obsolete. Still, their impact on your audience is noticeably reduced as audiences grow in sophistication. Rather than just selling a product, taking the opportunity to enhance the customer’s overall experience through interactive technologies and immersive physical spaces is gaining popularity because it’s effective for brand advocacy and sales numbers.
Each experience design solution must be tailored to each brand’s needs, persona, and environment. Interacting with your target audience needs to be authentic and intentional, resulting in explicitly unique experiences to what your brand brings to the table. We have done remarkable work bringing new experience design campaigns to life for numerous companies, drawing on an average of 15 years of experience in the design and media industry to bring you impressive, immersive technological solutions with thoughtful, creative content.
A core tenement of experience design is that it has to be authentic insofar that the average visitor wouldn’t immediately draw a connection between the interactive experience and a marketing ploy. The immersion is broken as soon as visitors notice that your brand is actively pitching a product or service. The longer immersion is maintained, the better the user experience and perception of your brand.
Why are customers motivated to visit your storefront locations? While airports and museums have apparent answers, retail spaces are constantly challenged by the prevalence of online shopping sites. Matched against the convenience of online retail, the in-person experience has to be transcendent and immersive in ways that the internet can’t hope to match.
Let’s take Kravet, for example. The retail showroom we helped design, integrate, and deploy introduces unique ways for customers to curate their own experiences. As a textile and furnishing brand, its target audience is designers looking for new samples and materials for projects. For experience design, the goal was to give them a hands-on solution that exemplifies their trade and evolves their approach to goods comparison, searching, and implementation.
Enter the digital pegboard solution. Designers are provided with the tools to virtually bring their projects with them, controlled from a mobile screen that makes project coordination seamless and effortless. A single interactive interface empowers designers to take charge of their projects through a centralized medium. Visitors can find SKUs, compare them, find similar fabrics, and optimize the curation process by quickly gauging prices, color options, and a variety of materials all at once.
The hands-on aspect that attends to the needs of a brand’s target audience makes Kravet’s experience design solution work. Choosing the right experience design agency in the USA can deliver similar results for your brand, creating meaningful moments between your company and your buyers. Visit OpenEye Global’s contact page or give us a call at (732) 407-5018 for more information.
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