Utilizing digital signage touchscreens provides an avenue for numerous benefits, such as customer immersion, better communication, streamlined buyer’s journeys, and optimization of in-house resources.
The introduction of digital signage touchscreens into your physical spaces is a critical installation to embrace for pioneering new ways to connect with audiences in meaningful ways. The notion of interactivity brings a new sense of spectacle to the average storefront experience. There’s not enough incentive for new visitors to invest in your brand’s offerings and environment otherwise. There’s no hard and fast rule for how any given patron should correctly experience your physical storefront, and in many cases trying to control the narrative pushes your audience away. Rather than focusing on a uniform experience, give your visitors the tools to curate their own experiences based on personal preference and expression.
It’s important to remember that not every aspect of your company’s offerings will align with what the customer needs. A wayfinding solution offers many options for directing visitors to their desired destinations. The chances are that someone looking for a specific room won’t be interested in what’s available at the local food court. The key is to invite your audience to interact with your offerings and services on their terms, and an interactive medium helps immerse them in the holistic brand experience. Finding the right technology vendors and planning out the best creative strategies works best when you have a partner like OpenEye Global, collaborating with your team at every step of the journey.
Every company works with a set amount of resources at their disposal and has to make do what they have to deliver the best results. You only have so many staff members who will be available to answer customer questions and concerns without compromising productivity on critical business-centric tasks. How can you connect with visitors and keep them interested without overhiring staff personnel or distracting them from their duties?
The customers entering your establishment are looking for answers or solutions. Aligning your business interests with their personal goals leads to more sales, which makes the creation of authentic interactions a priority. Creating those connections by providing responsive avenues for visitors to interact with and learn about your brand increases the likelihood that not only will they finalize a purchase but that they’ll be converted to a brand advocate at the same time. The question comes down to how you can engage with customers and make those moments matter.
Interactive digital signage, such as the integration of touchscreen technology, puts the power into the hands of your audience. Rather than relying on your staff to help them through their buyer’s journey, the accessibility of touchscreens placed throughout your facility enables visitors to design their roadmap while staying engaged with your brand. With Kravet, visitors could bring their projects with them virtually for easy shopping and comparison. For Westfield Airports, wayfinding kiosks made their airport visits more streamlined and painless.
Digital engagement within built environments depends on the inclusion of innovative solutions that create unique brand perceptions. Utilizing digital signage touchscreens enables an avenue for numerous benefits, such as customer immersion, better communication, streamlined buyer’s journeys, and optimization of in-house resources.
Audiences don’t like being told what’s best for them. They prefer to find out for themselves. With the right digital technologies and creative strategies, such as touchscreens, OpenEye Global can provide best-fit solutions for delivering better customer experiences. Visit our contact page or give us a call at (732) 407-5018 for more information.
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